About Loving Private Care 71
Compassionate, non-medical home care rooted in dignity, dependable support, and respectful communication with every client and family.
Our Purpose
Loving Private Care 71 helps seniors and adults remain supported in familiar surroundings. We work with families to understand daily routines, personal preferences, scheduling needs, and the type of non-medical assistance that may make life at home safer and more manageable.
Our role is practical and personal: listen carefully, explain available options, coordinate appropriate support, and communicate clearly throughout the care relationship.
What Guides Our Work
Compassion
We approach care with patience, empathy, and attention to the person behind every request.
Respect
We honor each client’s dignity, privacy, preferences, culture, and right to participate in decisions.
Dependability
We set clear expectations, communicate changes, and work to provide consistent support.
Professionalism
We maintain appropriate service boundaries, documented processes, and respectful communication.
Personalization
Care planning reflects the client’s assessed needs, household routine, schedule, and goals.
Communication
Families receive clear information about next steps, availability, and changes affecting service.

Leadership With a Personal Commitment to Care
Dana Rogers, CEO and Founder
Loving Private Care 71 was built around a straightforward belief: families deserve care options that are explained clearly, coordinated responsibly, and delivered with genuine concern for the person receiving support.
Dana’s leadership emphasizes direct communication, practical problem-solving, and a service culture where dignity and respect are not optional.
Two Distinct Offerings, One Standard of Respect
Non-Medical Home Care
In-home support may include personal care, companionship, respite, mobility assistance, meal preparation, medication reminders, post-hospital support, and extended-hour care.
Luxury Room & Board for Women
A separate women-focused room-and-board setting in Southfield. It is not represented as adult foster care, assisted living, a nursing facility, or skilled nursing.
Learn What the Next Step Looks Like
Review How Care Works, our Caregiver Standards, and our Safety & Compliance approach.
